NOVEMBER IS HERE!!
HURRY and GET YOUR TICKETS!! BY NOV 20
MARIA'S FRIQUITIN GRAND OPENING / RIBBON CUTTING!!
Saturation Sometimes Is Not A Great Return in Investment

After visiting 4 festivals this season I realized all had something "too much" in common and so I decided to write this about what I felt perhaps can be a great help for some wanting to go into this type of event set up.
Sometimes when there is a season in your marketing calendar that coincides with many other events , you simply will have to make a choice in what worked in the past and what will work presently. The planning of events can be a daunting experience, especially if you are always looking for a certain catch or feel to what will bring in the expected audience and revenue.
Take for instance Hispanic Heritage Month. September 15 - October 15. Many of us (merchants , etc.) Festivals compete for your public's attendance. But what will really make that event stand out? This question is always being asked when we are looking for that right feel of an event when in the planning stages. Is the cost of participating as a vendor , is it the media/marketing attracting the public's attendance , those helping as MC's or is it the actual entertainment slotted to perform and draw the crowds working? Is the graphics on my flier drawing them in or scarring them away?
So much to think about right? My suggestion when preparing to take on this huge task , is visit other communities and their events. Market research is the word. Attend with an open eye and mind. take pictures and hey even do your own on the spot survey. Ask yourselves what am I missing? Can I do this and better , is audience participation all that matters?
How should we stand out from all the events in the area? Some items to look at :
- Is the date the right date
- Are we addressing the demographic / Age and Gender appropriately
- Are we supplying a great mixture of vendors
- Do we have top current headliners complimenting local talent
- Do you have a specific event within the event that has really paid off previously
- Are our pricing way out of the ball park for what we offer
- Have we overlooked mistakes from the past
- What can we do to better this coming years event
- Do we have a team that has an open mind vs a closed mind mentality
- Most importantly can we accept critiques from outsiders
Important events such as these entail much work and energy and the outcome should always be one or two steps better than the previous year. So remember Saturation of the Same thing can hinder your ideal event.
Good luck and keep on doing what you do best which is marketing your product and your customers!
See you at the food stands!
A Rivera / President of The PRHCCPC
BUSINESS OF THE WEEK : JUST DANCE / ETIQUETTE ACADEMY
Getting Ready for The Holidays ... need some help setting up get your self an events planner a venue?. We have several decor and planners on board!
Welcome Grace Vega of Mary Kay

MARY KAY COSMETICS
TEAM LEADER & INDEPENDENT BEAUTY CONSULTANT
Grace Vega, born in Argentina from parents from Barcelona, Spain.
Studied to become a System Analyst, at the Universidad Catolica de San Francisco in Mendoza, Argentina. She has 17 years of experience in the Hospitality industry, worked for Hilton Hotels as a Sales Manager and for Radisson Hotels Latin America Corporate office in Miami as a Regional Director of Sales and Marketing. Traveled extensively throughout USA when she was with Hilton. She enjoyed traveling within Latin America training and supervising Sales Teams while working for the Radisson Hotels Regional office.
Actually Grace has her own business as an Independent Consultant with Mary Kay Cosmetics, conducting trainings on professional image that includes classes on skin care needs and color consultation.
Contact info:
mobile: 305-778-2144
vegagrace@gmail.com
www.marykay.com/gracevega
Well the Holidays are here and we all can use some advise on beautifying our self's for the parties!! Ms. Grace Vega tells us how!

Even though the Holidays are here , we still live in Florida. So these points are for both our female and male members.
Most days in Florida are filled with sunshine, but those UVA and UVB rays can speed up the aging process and severely damage your skin. Here are 3 ways to protect your skin in Florida:
1. Use sunscreen or day cream with spf: If you're not wearing makeup with sunscreen already in it, or a day cream with spf, make sure you apply a thick layer of sunscreen to your face and neck area before you head outdoors. The hot Florida sun can start damaging your skin within minutes of exposure, so you'll need to cover up with sunscreen on both cloudy and sunny days.
2. Deep Clean your Pores: There is specific products you can use to start deep cleaning treatments at home. They will help you with the exfoliation process and will nourish your skin from below bringing oxygen to the top of the skin to stimulate circulation, creating a healthy more radiant skin.
3. Use moisturizer day and night. Even during Florida's hot and tropical months, it's important to keep skin moisturized and protected from the elements. Dry skin is vulnerable to peeling, flaking and excessive burning. Keep your skin healthy by using a hyaluronic acid serum or high quality moisturizer immediately after you cleanse and tone.
From using the right cleanser to wearing waterproof sunscreen, it's important to protect your skin from the Florida sunshine throughout the year. Plan your skincare regimen today.
Thanks and contact me for your Mary Kay products!